Redesign of existing e-commerce site built on the Magento platform.
Client:
Blue Inc
Year:
2012
Role:
Design
Technologies:
Photoshop
The old site was using a generic out of the box theme which didn't reflect the current brand.
I was tasked with creating a cleaner layout to allow the product to stand out and be more visually appealing. This also included a much needed simplification of the checkout process.
The redesign also allows for more text based content to improve SEO rankings.