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Redesign of existing e-commerce site built on the Magento platform.

Client: 
Blue Inc
Year: 
2012
Role: 
Design
Technologies: 
Photoshop

The old site was using a generic out of the box theme which didn't reflect the current brand.

I was tasked with creating a cleaner layout to allow the product to stand out and be more visually appealing. This also included a much needed simplification of the checkout process.

The redesign also allows for more text based content to improve SEO rankings.